{"product_id":"whole-wheat-flour","title":"Whole Wheat Atta","description":"\u003cp\u003eEarthen Story Organic Whole Wheat Atta is stone-ground from certified organic wheat as 100% whole grain — meaning nothing is stripped away. You get the full bran, germ, and endosperm with all the protein, dietary fibre, iron, calcium, and B vitamins intact. Stone grinding at low temperature, rather than roller milling, preserves the grain's natural oils and micronutrients, giving the flour a fresh, wholesome flavour that makes rotis softer and more satisfying. It is the everyday kitchen staple that should be this clean: certified organic (NPOP), lab-tested for 250+ pesticide residues, and traceable with a Transaction Certificate, so your family's daily roti is as pure as it can possibly be.\u003c\/p\u003e","brand":"Earthen Story","offers":[{"title":"5 kg","offer_id":41119474909280,"sku":"wheat-floue-5kg","price":725.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0182\/4608\/files\/1_dbbb8e43-38b3-49ce-859f-332b1f05a87e.png?v=1764679117","url":"https:\/\/www.earthenstory.com\/products\/whole-wheat-flour","provider":"Earthen Story ","version":"1.0","type":"link"}